Exterior shot of building where your practice is.Group shot of you with medical and support staff.Glamour shots of examination rooms, equipment, and your waiting room.ZocDoc does let you upload more photos, which people can open up into a slideshow by clicking on a link below your headshot that tells them how many photos you uploaded. Upload a headshot photo as your primary photo.
You do have the basics and so some key best practices apply here as well: Some Profile Basicsīecause everything on ZocDoc is secondary to its “book an appointment” call-to-action (CTA), you’ll have less flexibility on a ZocDoc profile than on some pure review sites. In other words, financially attractive patients. These are ZocDoc-sourced numbers, but the service claims it improves appointment attendance by 7% and that 95% of ZocDoc patients are either commercially insured or self-pay. Having said this, if you and your practice are in a region served by ZocDoc and meet its standards, you may well find it worthwhile to subscribe and get your profile up. They don’t share them all, but for doctors it starts with being licensed on the state level and nationally, and being in good standing with state medical boards.
Second, they have entrance standards before you can post a profile on their site. According to ZocDoc’s website, it currently only serves a geographic range covering around 40% of the U.S. There’s a lot of back-end functionality you get for your money, in addition to the real-time appointment setting, like having a secure electronic delivery system so patients can fill out paperwork online and automated appointment reminders.īut not just everyone can buy in. You must buy a subscription to have a profile on ZocDoc. In contrast, ZocDoc is a pure play-to-pay set up for the doctors and practices. Review functionality is included as a data value add the review site provides since patient feedback is certainly valuable to people selecting a doctor. Most medical practice review sites collect publicly and commercially available information about doctors and practices and aggregate it so potential patients can search through it.
So this site isn’t a medical practice review site like most of the others. ZocDoc is a full-fledged marketing/sales, appointment booking SaaS that integrates with your project management system to allow for real time, online booking through the ZocDoc site. The most important point to understand about ZocDoc is that it’s all about getting that appointment scheduled.
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